spire Med Spa, a luxury medical spa in Anchorage, is dedicated to blending beauty and science. With a focus on self-care for all ages and genders, Aspire offers a range of advanced aesthetic and wellness services. “Our mission is to deliver high-quality care in a sophisticated atmosphere, exceeding client expectations with the latest products and technologies,” says CEO and Aesthetic Nurse Marisa Scott.
Recently, Scott learned how to leverage AI to grow her practice to the next level. Her educational journey was guided by consultations with Carlos Machuca, director of the AI Resource Program in Anchorage. “We discovered AI was the key to mastering efficiency, operations, accuracy, innovations, marketing, et cetera,” Scott says. “Incorporating AI into my practice saved thousands of dollars in various departments. We are truly grateful to have had Carlos Machuca’s guidance in learning and mastering AI.”
The AI Resource Program is an extension of the Alaska Small Business Development Center (SBDC), which is hosted by UAA’s Business Enterprise Institute. The Alaska SBDC helps small businesses grow through its online resources and business management expertise. The AI Resource Program—the first of its kind when it launched last spring—is a bold augmentation of the Alaska SBDC’s ever-expanding offerings.
The AI Resource Program focuses on empowering organizations and communities by making AI accessible, fostering innovation, and encouraging collaboration. Its mission is to enhance efficiency, resilience, and economic growth while ensuring inclusivity and adherence to ethical practices.

AI Resource Program
According to Machuca, the Alaska SBDC has consistently demonstrated its forward-thinking approach by embracing new technologies that benefit the state’s business community. This longstanding commitment to innovation and small business support naturally led to the creation of the AI Resource Program. “By recognizing the transformative potential of artificial intelligence early on, the program now serves as a crucial bridge between cutting-edge technological possibilities and practical business applications, equipping Alaska’s organizations with the tools and knowledge they need to thrive in an increasingly dynamic, technology-driven world,” he says.
For instance, the program’s workshops and seminars are designed to help participants build foundational AI knowledge and skills. It offers AI readiness assessments to evaluate an organization’s preparedness for AI adoption, marking the initial step in its AI implementation training. And the program’s AI implementation guidance service follows its in-house guide of twenty steps, which is specifically created to help SBDCs and small businesses get started with AI.
The AI Resource Program’s hands-on AI labs allow participants to gain practical experience with AI tools to enhance their technical skills and understanding of AI technologies. But for more customized assistance, there are tailored consulting services available to provide industry-specific AI implementation and tool development to meet the unique needs of various sectors.
Additionally, the AI Resource Program maintains ongoing research initiatives. “We engage in continuous research of AI tools that enhance the capabilities of small businesses and business advisors,” Machuca explains. “These tools are cataloged in an internal database, enabling business advisors to share valuable AI resources with their clients. Each tool undergoes rigorous evaluation to ensure it meets our practicality criteria, guaranteeing that both advisors and their clients can significantly benefit from their use.”
The AI Resource Program equips the Alaska SBDC with a suite of AI tools that advisors rely on daily, enhancing their capacity to effectively serve local businesses. These contributions underline the program’s commitment to fostering business success and promoting innovation both locally and nationally.

Aspire Med Spa


Integrated Project Services
Phillips says the personalized training he received from the AI Resource Program is much appreciated as it significantly expands the capacity of his small business, which employs ten to fifteen people. “Introducing us to this cutting-edge technology helps level the playing field between us and big corporations,” he says. “Kudos to Carlos and his department.”
However, the AI Resource Program’s influence also extends beyond Alaska. It actively collaborates on specialized AI projects that benefit SBDCs, governmental organizations, and nonprofits nationwide. The AI Resource Program has trained dozens of SBDCs across the country in implementing AI for their facilities. For example, it helped the Nebraska SBDC in Omaha develop AI tools to streamline the process of crafting and analyzing business plans with limited advisory resources.

Nebraska SBDC
Schultz describes Machuca, who administered the training, as “a great guy” who is “passionate” about what he is doing. “You can see the excitement when he’s doing the presentation, and you can just tell he’s really in his element,” he explains.
In addition, Schultz says working with the Alaska SBDC was a great, collaborative experience. “Frankly, I was shocked by the time they were able to dedicate to our group,” he says. “They were so open to teaching us how to use the tools and spending time with us.”
The Alaska SBDC’s AI Resource Program has also assisted the Federal Deposit Insurance Corporation. It helped the agency’s outreach division use AI to transform a static lender matrix into a dynamic, searchable database accessible to its executives and their partners.
Alluding to the practical purpose of the program’s collaborative efforts, Machuca says, “These programs and projects are designed to make AI accessible and actionable, empowering businesses and individuals to effectively harness its potential.”

Todd Paris | AI Resource Program
Also, the speed at which businesses, nonprofits, government agencies, and other organizations are adopting the technology and requesting the program’s assistance is unprecedented. “This is one of the fastest growing and most successful programs we’ve ever launched,” Machuca says. “The intuitive nature of AI tools, combined with their versatility in addressing diverse needs, has resulted in an exceptionally high adoption rate. People across industries are finding these tools remarkably easy to use and invaluable for achieving their goals.”
Machuca has also gained some unexpected insights through the AI Resource Program. Despite the wealth of information available about AI, many organizations continue to face challenges in effectively leveraging or implementing it within their operations, he reveals. “We’ve concluded that the rapid pace of AI advancements and its expansion into diverse fields make it difficult for small businesses to keep up and identify the ideal tools, skills, and strategies necessary for successful adoption,” he says. “This underscores a significant gap in practical AI implementation and highlights the critical role of the program in providing tailored guidance, hands-on training, and ongoing support.”
In addition, the AI Resource Program has discovered that AI technology is particularly well suited to bridging the digital literacy gap in rural and remote communities. “The conversational nature of AI GPTs (also known as AI Assistants) enables individuals with limited internet experience to access powerful tools they wouldn’t have been able to use before,” Machuca says. “Coupled with the fact that satellite and broadband internet now covers the entire state, there’s an unprecedented opportunity to help rural and remote businesses and organizations overcome longstanding barriers to success.”
He adds, “These unexpected insights have reaffirmed the importance of establishing the program and its mission to empower organizations of all sizes and locations to thrive in the AI-driven era.”
AI Resource Program

The center’s success quickly caught national attention. In 2023, the Alaska SBDC was invited to present at the annual America’s SBDC Conference, which hosts more than 4,000 SBDC advisors and staff from across the nation. Alaska’s leadership in AI was featured in two separate presentations, showcasing its innovative applications and results. These presentations attracted widespread interest from other centers, leading to the creation of an AI advisory group composed of like-minded SBDCs to collaborate on integrating AI into their operations.
The early adoption and demonstrated successes in Alaska caused other SBDC leaders to reach out to learn how to replicate the Alaska model. Today, the Alaska SBDC continues to lead by sharing its expertise and providing training to SBDC centers nationwide and beyond. “Over sixty SBDCs—including those in the [US] Virgin Islands, the Marshall Islands, and Turks and Caicos [Islands]—have benefited from this training,” Machuca explains. “These efforts have equipped SBDCs with the tools and knowledge to adopt AI effectively, enabling them to better serve their clients and elevate their capabilities.”
“These collaborative efforts are designed to catalyze widespread AI adoption and integration throughout Alaska, creating a substantial impact across the community,” Machuca says.
In the coming years, the program intends to launch an AI user working group for SBDC centers nationwide, establish a dedicated AI user group for local organizations, develop an advanced series of AI workshops, expand its mentorship program, create AI tools for everyday business challenges, expand AI research and innovation capabilities, and create a monthly AI newsletter for its small business clients and advisors.
Machuca feels that AI offers transformative potential to revolutionize processes, enhance efficiencies, and create new opportunities for growth and innovation. And the AI Resource Program is proud to lead this effort by fostering a future where businesses and communities thrive through the power of AI. He says, “We look forward to collaborating with organizations and individuals who share our vision of advancing innovation and inclusivity and welcome everyone to join us on this journey of discovery and transformation.”
- AI business plan tools: Assist advisors with analyzing business plans, crafting targeted outlines, and creating comprehensive, client-specific business plans.
- AI marketing workflows: Streamline marketing efforts by providing workflows to define target markets, build detailed buyer personas, identify effective advertising channels, map the buyer’s journey, develop marketing calendars, and guide clients in creating impactful marketing.
- AI operational tools: Improve organizational efficiency, in part, by configuring standard operating procedures tailored to specific business needs.
- AI demographic analysis tool: Enables strategic decision-making by offering detailed demographic data by zip code, helping businesses align their plans with local market dynamics.
- Additional AI tools: Include applications like business insurance configurators, business valuation calculators, sales pitch writers, and success story creators.
The AI Resource Program’s success in developing and deploying these tools has resulted in its organization becoming a national leader in business assistance AI services, according to Carlos Machuca, the program’s director. To date, the AI Resource Program has provided training and tools to more than sixty SBDCs nationwide as well as training for domain name registrar and web hosting company GoDaddy and for other national technology service providers.
The AI Resource Program shares many of these tools through OpenAI’s generative pre-trained transformer marketplace, enabling SBDCs across the nation to access and benefit from Alaska’s innovative solutions. “By fostering collaboration and knowledge sharing across the SBDC network, the program is amplifying its impact and supporting small businesses nationwide,” Machuca says.