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July 2024 | Volume 40 | Number 7 | AKBIZMAG.COM

Contents

Features

Less Coverage, Higher Cost
Local insurers see worrying trends

By Alex Appel

Layers of Protection
Industrial outfitters keep workers warm and safe

By Nancy Erickson

Undivided Attention
Specialty contractors excel in their niche

By Rindi White

Accountable Care in Alaska
Physician coalition builds coordination platform

By Scott Rhode
Rachel Bernhardt operates a PET550 machine during a pet's flameless cremation

Death Care Alternatives
Natural burial and water cremation

By Terri Marshall
Rachel Bernhardt

The Underwater World
Dive shops at the threshold of adventure

By Vanessa Orr
Mark Fleenor
high angle, distant view of a diver swimming in water in a glacial crater, a red helicopter sit on the other edge of the glacier

Directories and Apps
Connecting buyers with sellers

By Amy Newman

Licensed to Sell
Why do businesses need a permission slip, anyway?

By Rachael Kvapil

Business for Sale
Navigating the intricacies when companies change owners

By Tracy Barbour

Authorial Ecosystem
Alaska publishers support local writers and readers

By Sarah Reynolds Westin

Less Coverage, Higher Cost
Local insurers see worrying trends

By Alex Appel

Layers of Protection
Industrial outfitters keep workers warm and safe

By Nancy Erickson

Undivided Attention
Specialty contractors excel in their niche

By Rindi White

Accountable Care in Alaska
Physician coalition builds coordination platform

By Scott Rhode
Rachel Bernhardt operates a PET550 machine during a pet's flameless cremation

Death Care Alternatives
Natural burial and water cremation

By Terri Marshall
Rachel Bernhardt

Directories and Apps
Connecting buyers with sellers

By Amy Newman

Licensed to Sell
Why do businesses need a permission slip, anyway?

By Rachael Kvapil

Business for Sale
Navigating the intricacies when companies change owners

By Tracy Barbour

Authorial Ecosystem
Alaska publishers support local writers and readers

By Sarah Reynolds Westin

The Underwater World
Dive shops at the threshold of adventure

By Vanessa Orr
Mark Fleenor
high angle, distant view of a diver swimming in water in a glacial crater, a red helicopter sit on the other edge of the glacier
Special Section: Best of Alaska Business

Kids Business Fair at The Workshop

By Scott Rhode
Patricia Morales | Alaska Business
a young proprietress wearing a headband and two ponytails smiles while sitting at her jewelry table at the Kid Business Fair
CORRECTION: In the June issue, the correct name of APTC, the business featured in “Purrfect Journeys and Ruff Trips,” is Anchorage Pet Travel Certificates. Also, the article erroneously stated that APTC does not give shots; APTC does in fact provide shots, such as rabies vaccinations.
Michele Parkhurst (center), and VPs Julia Kelly (left) and Kori Wright (right) take a group photo in a Kaladi Brothers Coffee warehouse

Kids Business Fair at The Workshop

By Scott Rhode
Patricia Morales | Alaska Business
a young proprietress wearing a headband and two ponytails smiles while sitting at her jewelry table at the Kid Business Fair
CORRECTION: In the June issue, the correct name of APTC, the business featured in “Purrfect Journeys and Ruff Trips,” is Anchorage Pet Travel Certificates. Also, the article erroneously stated that APTC does not give shots; APTC does in fact provide shots, such as rabies vaccinations.

About The Cover

The Best of Alaska Business winners thrive in difficult environments. From that observation, artist Emily Longbrake increased the difficulty by taking away the air. Inspired by her love of scuba diving, Longbrake invites readers to plunge into aqua incognita.

The setting is not, as might appear, a coral reef. Although Alaska does host deep-water coral gardens, Longbrake envisions a scene closer to shore. Specifically, the littoral caves of Southeast. Carved into limestone of the Prince of Wales Archipelago, caves above and below the waterline are troves of climate clues, ancient animals, and human history.

The artist sees a connection between those habitats and the modern-day business environment. “When I work on design projects in Alaska, they have a different context than working out of state,” she says. “Our environment is very different. You can get away with some things up here that you can’t anywhere else!”

Cover design by Emily Longbrake
Alaska Business (ISSN 8756-4092) is published monthly by Alaska Business Publishing Co., Inc. 501 W. Northern Lights Boulevard, Suite 100, Anchorage, Alaska 99503-2577; Telephone: (907) 276-4373. © 2024 Alaska Business Publishing Co. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Alaska Business accepts no responsibility for unsolicited materials; they will not be returned unless accompanied by a stamped, self addressed envelope. One-year subscription is $39.95 and includes twelve issues (print + digital) and the annual Power List. Single issues of the Power List are $15 each. Single issues of Alaska Business are $4.99 each; $5.99 for the August & October issues. Send subscription orders and address changes to circulation@akbizmag.com. To order back issues ($9.99 each including postage) visit simplecirc.com/back_issues/alaska-business.

From the Editor

W

orking at Alaska Business and being a parent have one major aspect in common: I learn something new every day. As one example, while I was still pregnant I thought six weeks of maternity leave would feel like a long time. It did not. As my previously scheduled maternity leave wound down, I knew that I needed more time before I was ready to return to the magazine and its daily, weekly, and monthly deadlines. Fortunately, I had two things working in my favor: my incredible editor Scott Rhode, who managed this publication in my absence with skill and finesse, and an ownership team that values me enough to recognize that it would be worthwhile to extend my time away if it meant I could return in a healthy, productive state of body and mind.

Of all the organizations I’ve worked for, I have never been employed at one that is so dedicated to ensuring its employees feel like people. So many companies advertise a policy of “putting people first” that the phrase is becoming cliché, but working in an environment where that really is true has been a great blessing in my professional life.

Alaska Business logo

Volume 40, #7

Editorial
Managing Editor
Tasha Anderson
907-257-2907
tanderson@akbizmag.com
Editor/Staff Writer
Scott Rhode
srhode@akbizmag.com
Associate Editor
Rindi White
rindi@akbizmag.com
Editorial Assistant
Emily Olsen
emily@akbizmag.com
PRODUCTION
Art Director
Monica Sterchi-Lowman
907-257-2916
design@akbizmag.com
Design & Art Production
Fulvia Caldei Lowe
production@akbizmag.com
Web Manager
Patricia Morales
patricia@akbizmag.com
SALES
VP Sales & Marketing
Charles Bell
907-257-2909
cbell@akbizmag.com
Senior Account Manager
Janis J. Plume
907-257-2917
janis@akbizmag.com
Senior Account Manager
Christine Merki
907-257-2911
cmerki@akbizmag.com
Marketing Assistant
Tiffany Whited
907-257-2910
tiffany@akbizmag.com
BUSINESS
President
Billie Martin
VP & General Manager
Jason Martin
907-257-2905
jason@akbizmag.com
Accounting Manager
James Barnhill
907-257-2901
accounts@akbizmag.com
CONTACT
Press releases:
press@akbizmag.com

Postmaster:
Send address changes to
Alaska Business
501 W. Northern Lights Blvd. #100
Anchorage, AK 99503

Insurance
Less Coverage, Higher Cost
Local insurers see worrying trends
By Alex Appel
virsuziglis | iStock
T

he insurance market is changing rapidly in Alaska.

Chris Pobieglo has seen this change up-close. Pobieglo, president of Anchorage-based Business Insurance Associates (BIA), has been in the Alaska insurance market for more than twenty years. BIA provides a variety of coverages to businesses in the state and in the Lower 48. It’s one of the few locally owned insurance companies left in Anchorage.

Pobieglo remembers when Anchorage had approximately twenty other brokerages doing what BIA does. That was twenty years ago. “Today, it’s probably five, if that,” he says.

The relatively small insurance market of less than 800,000 Alaskans, coupled with inflation and worker shortages, pushed some companies to cut back on coverage, sell to larger corporations, or leave the state altogether.

HR MATTERS
Engage By Strategy And Measure Outcomes
Written by Paula Bradison, CEO PeopleAK
O

ur Senior Consultant Team recently dedicated two days to conducting Strategic Planning, a crucial process that, like the plumber’s story, can easily be overlooked or neglected. Even highly engaged and motivated teams can make the mistake of setting aside their best practices or delaying strategic planning to accommodate client needs, despite understanding its importance.

“43% of HR leaders report not having a future of work – strategy. Considering most work strategies were likely turned upside during the pandemic, this should not come as a shock. Still, to stay ahead of the game, think about what the future will look like for your company.” -Forbes Advisor, 5/17/23

Oil & Gas
Patricia Morales | Alaska Business
Layers of Protection
Industrial outfitters keep workers warm and safe
By Nancy Erickson
T

here’s no such thing as bad weather, only bad clothing. The Norwegian adage is wise advice for Alaskans too. Workers at the Prudhoe Bay oil fields 250 miles north of the Arctic Circle have learned through experience how true the saying is.

Equipped with their employer’s list of required gear, new hires boarding a plane in Anchorage for their hitch on the North Slope may be barred from travel without packing the proper warm clothing and footwear.

“You have to have your standard Arctic gear to fly north during certain times of the season, otherwise they may not let you board,” says Brian Anderson, former oil rig worker for Anchorage-based Delta Constructors and now responsible for gear procurement.

Construction
Undivided Attention
Specialty contractors excel in their niche
By Rindi White
A

pple co-founder Steve Jobs may have had it right when he said, “Do not try to do everything. Do one thing well.” For some Alaska business owners, narrowing the focus is the key to success. This is particularly evident in the building trades. Specialty contractors do just that: focus on one specialty. Their mastery of a single hyper-specific field makes them the go-to experts for very precise needs.

workers pouring epoxy into pipes
Nu Flow Alaska
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Healthcare
Accountable Care in Alaska
Physician coalition builds coordination platform
By Scott Rhode
C

ardiology keeps the lights on at Dr. Gene Quinn’s office, yet the director of quality and population health for Alaska Heart and Vascular Institute (AHVI) has more ambitious goals.

“My work since residency has really focused on how we build health systems that do a good job, that provide quality of care,” Quinn says. “How do you organize a system of care that does what’s right for the patient? How do we make the right thing, the easiest thing to do?”

Alaska Radiology Associates
Leveraging advanced AI and robust network infrastructure to improve patient outcomes throughout the state
By Tracy Barbour
As the largest private-practice radiology group in the state, Alaska Radiology Associates (ARA) is at the forefront of delivering critical imaging, interventional radiology, and teleradiology services. With an experienced team of eighteen board-certified radiologists—trained at top radiology residency programs—ARA combines expertise with compassion to deliver hiqh-quality, timely services to hospitals and medical providers in urban and rural Alaska. “We have a heart for working closely with leading healthcare providers to diagnose and treat patients in a professional, accessible, and compassionate manner,” says ARA Chief Administrative Officer Ward Hinger.
Environmental
Death Care Alternatives
Natural burial and water cremation
By Terri Marshall
Paulo Arsandb | iStock
A

shes to ashes, dust to dust… tends to expend a lot of energy and chemicals when disposing of the deceased. Rachel Bernhardt has other ideas. The founder and owner of Flameless Cremation Services—an Anchorage business that bids beloved pets a final farewell with a mixture of potash and water—hopes to bring additional environmentally friendly burial options to the community.

“I worked with organ and tissue donation programs for many years, which taught me a lot about the intersection of healthcare and death care,” says Bernhardt. “That led to conversations with people about their feelings about death. It seemed like no one was particularly satisfied with the current burial and cremation processes. Although there is an illusion of choice, there really aren’t many choices currently available.”

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Providence Imaging Center
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  • Same equipment and high-quality scan our patients get at Providence Imaging Center in the convenience of your location.
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provimaging.com
Best of Alaska Business
Best of Alaska Business 2024
W
elcome to the 2024 Best of Alaska Business special section! For the ninth time we invited our readers to tell us which Alaska businesses they love the most, this year in forty-four categories. Throughout the month of March, you told us who should be featured in these pages, and we’re thrilled to be able to publish the results.

But similar to previous years, we’re not the only ones looking for information. To discover the Best of Alaska Business, we ask readers a simple question: which business is best? Readers sometimes seek answers in return.

Why choose some categories but not others?
We adjust categories each year based on responsiveness from the previous year, to keep things interesting. The written descriptions balance the broadest possible coverage with the constraints of space on the page. For instance, past editions included paragraphs written for each winner; this year, with the most categories ever, there is less text.
Are categories aligned with advertisers?
The editorial department, not the sales department, decides which categories might interest readers. That said, this magazine’s readers are also, in many cases, its advertisers.
When will you have a category for _____ ?
Suggestions to fill the blank include tour operator (a former category, now retired), pet services, mailing services, and a variety of retailers: sporting goods, games and hobbies, arts and crafts, or gifts and novelties. These are worthy of consideration, as is “best local retailer” more broadly. We’ll see what happens in 2025.
Isn’t it just a popularity contest?
Absolutely! The definition of “best” is whomever musters the most votes in the survey. That’s not nothing. So let’s see who wowed their supporters during the voting in March 2024.
Thank you for voting us Best Law Firm in Alaska
Best Law Firm of Alaska Business Denali 2024
Landye Bennett Blumstein Attorneys logo
Best of Alaska Business Denali 2024 graphic

Thank you for voting us Best Law Firm in Alaska

Landye Bennett Blumstein Attorneys logo
Best of Alaska Business Snow Removal Company badge
Dependability
When winter hits hard, Anchorage businesses rely on Signature Land Services, for exceptional commercial snow removal.

Our recent nomination for Best Snow Removal in Anchorage is a testament to our commitment to quality and reliability.

Whether we’re clearing snow or paving parking lots or driveways in the summer, our dependable service ensures your business runs smoothly year-round.

Signature Land Services Logo
(907)277-2212
Meet in Anchorage typography

The Meeting:

Pacific Health Gathering

Sept. 29 – Oct. 1, 2024
Marriott Anchorage Downtown

300 – 400 Delegates

Estimated Economic Impact:
$443,531

Setting their sights on a healthier future for Native Hawaiian and Pacific Islanders, the National Association of Pasifika Organizations will hold its 2024 Pacific Health Gathering in Anchorage. Tafilisaunoa Toleafoa, Executive Director, and the team at the Pacific Community of Alaska see this gathering as an opportunity to showcase Anchorage and highlight the thriving Pasifika community living in Alaska. The Pacific Health Gathering will attract attendees from across the nation, and cover a wide range of topics, all aimed at improving the well-being of Native Hawaiian and Pacific Islander communities.

Meeting Champions (left to right):
Mavis Boone: PCA Director of Programs
Tafilisaunoa Toleafoa: PCA Executive Director
Lorna-Lei Sua’ava: PCA Family Resource Navigator
Tracy Toefo’i: PCA Family Resource Navigator

Meet in Anchorage typography

The Meeting:

Omega Psi Phi Fraternity, Inc.
Pacific Health Gathering

Sept. 29 – Oct. 1, 2024
Marriott Anchorage Downtown

300 – 400 Delegates

Estimated Economic Impact:
$443,531

Setting their sights on a healthier future for Native Hawaiian and Pacific Islanders, the National Association of Pasifika Organizations will hold its 2024 Pacific Health Gathering in Anchorage. Tafilisaunoa Toleafoa, Executive Director, and the team at the Pacific Community of Alaska see this gathering as an opportunity to showcase Anchorage and highlight the thriving Pasifika community living in Alaska. The Pacific Health Gathering will attract attendees from across the nation, and cover a wide range of topics, all aimed at improving the well-being of Native Hawaiian and Pacific Islander communities.

Meeting Champions (left to right):
Mavis Boone: PCA Director of Programs
Tafilisaunoa Toleafoa: PCA Executive Director
Lorna-Lei Sua’ava: PCA Family Resource Navigator
Tracy Toefo’i: PCA Family Resource Navigator

Are you a member of an association?
Contact Visit Anchorage to bring your group to town:
meetings@anchorage.net | 907.276.4118

Best of Alaska Business
Best Corporate Citizen
U

nique among our Best of Alaska Business categories, the Best Corporate Citizens are unranked and selected both through reader feedback and the editorial team’s knowledge of how these companies support the communities in which they operate. In addition to the three winners below, presented here in no particular order, every company nominated by one of our readers is also listed. In large and small communities across the state, our readers have taken notice that these businesses are in it for more than just the bottom line.

GCI

GCI donates $2 million annually in cash, services, products, scholarships, and grants to more than 150 Alaska nonprofits, including $100,000 earmarked for suicide prevention programs each year. According to one reader, “They deal with the most communities on the daily, by far, and work hard to represent all Alaskans,” and another states: “[GCI] really works with local folk and government and tribes to ensure their needs are always considered.”

Best of Alaska Business
Hidden Categories Title
A
laska is the Great Land and, let no one forget, the Great Water too. Off the state’s shores, the briny deep hides such wonders as the world’s largest canyon (by area), Bering Canyon just north of Unalaska, and the deepest, Zhemchug Canyon farther northwest, just this side of the maritime boundary with Russia.

In Southeast, another underwater wonder: coastal caves where Ice Age people may have lived. An expedition last summer scanned the area to identify archaeological sites, and this research inspired artist Emily Longbrake’s design of this month’s cover.

Mixing science with whimsy, Longbrake also patterned her design after illustrator Ed Emberley’s Caldecott Medal-winning works and the Where’s Waldo series by Martin Hanford. Packed with detail, such images dare viewers to scrutinize every square inch. In that vein, Longbrake populated a private fantasy world, or “paracosm” as she calls it, with puckish, offbeat examples of the Best of Alaska Business at work.

Best of Alaska Business
Readers’ Choice Regulars
Repeat Best of Alaska Business Awards winners
By Mike Insalaco
E

very year, Alaskans nominate businesses as the best among their ranks, and a handful of those have consistently made the cut.

Among the standouts are Moose’s Tooth, celebrated as the Best Pizzeria; 49th State Brewing, renowned as the Best Brewery; Kaladi Brothers Coffee, honored as the Best Coffee Spot; and First National Bank Alaska, acclaimed as the Best Place to Work (250+ Employees).

These Best of Alaska Business (BOAB) dynasties set the standard for excellence in their fields, earning loyalty and admiration from customers and employees alike through staff development, community involvement, and exceptional customer service.

Best of Alaska Business
Making Waves
The best startups from 2023
By Vanessa Orr
I

t’s not easy to start a new business, and it’s even more difficult to make a big impression in the first year. Yet three Alaska companies—Aurora Security, Glow Events AK, and Peak Integrated Contracting—have impressed clients enough that they’ve been named the Best Startups in Alaska Business magazine’s Best of Alaska Business awards.

Aurora Security
When cousins Lance and Thomas Lacey decided to give entrepreneurship a shot after holding executive sales leadership positions for Fortune 500 companies for the past decade, they did it for a good reason—they value parenthood over professional development.

“Working for that size of corporate entity, there’s really no loyalty, which makes sense as it is a for-profit business,” Lance Lacey says. “But for me to continue to grow to the regional vice-president level, it required me to leave Alaska, and I wasn’t willing to sacrifice time with my kids for professional growth. They’re here, so I’m here.”

Best of Alaska Business
Best of Tomorrow
Kids Business Fair at The Workshop
By Scott Rhode
Patricia Morales | Alaska Business
Patricia Morales | Alaska Business
Best of Tomorrow
Kids Business Fair at The Workshop
By Scott Rhode
S

words were flying off the table before the Kids Business Fair officially opened. Demand clearly outstripped supply, but rather than adjust the $3 price and possibly discourage further sales, the vendor ramped up production to fill back-ordered purchases. And his grandfather helped.

Breck’s Swords was one of two dozen or so merchants set up at The Workshop, a nonprofit community space in South Anchorage. As the only seller of handmade toys, young Breck cornered the market. He and his papa cranked out cardboard cutlasses wrapped in gray tape. Breck found the sword design online after rejecting his first idea for making and selling rubber band-powered toothpick shooters. Even the youngest entrepreneurs must be conscious of product liability.

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Big or Small, We Cater It All
subway sandwich combos with drinks and cookies
Advanced notice may be required.
© 2023 The Coca-Cola Company. “Coca-Cola”, “Diet Coke”, and “Sprite” are registered trademarks of The Coca-Cola Company. All snack brands are registered trademarks of PepsiCo, Inc. or its affiliates. © 2023 ®/© Subway IP LLC 2023.

Come
together

Your space for any occasion
outside of an event center
chicken dish with mushroom and asparagus topped with rosemary
large dining event set up inside an event center

Events | Concerts | Conferences | Conventions | Banquets | Meetings | Trade Shows | Weddings | In-house Catering | Equipment Technology

Anchorage Convention Centers
Dena'ina Civic and Convention Center logo
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ASM Global logo in black and white
Best of Alaska Business 2023 logo
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues.
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Alaska Business Power Profile
NMS
50 Years of Excellence
Embracing the Past and Forging the Future
A

chieving a fifty-year corporate anniversary “feels great” to Brad Osborne, president of NANA Management Services (NMS). But it also evokes feelings of gratitude for all the customers who have helped make Anchorage-based NMS a premier provider of support services throughout Alaska and North America. “We appreciate the long-term relationships that we have developed over the years,” Osborne says. “We want to say, ‘Thank you for working with us.’ We see it as a relationship that goes both ways, and we really do value that.”

This year’s golden anniversary also reminds Osborne of the dedication of NMS’ more than 2,000 employees—some of whom have been with the company for three decades. To celebrate its fiftieth year in business, NMS has planned a series of events to express its gratitude to clients and staff. For instance, the company is treating a number of customers to fishing trips in Homer this summer.

Small Business
demaerre| iStock
Directories and Apps
Connecting buyers with sellers
By Amy Newman
I

n the olden days, when anybody needed to buy a product or find a service, they turned to the Yellow Pages. From accountants to yard services and everything in between, the original business directory had it all, neatly categorized.

The Yellow Pages still exist, of course, even as mobile business directories have proliferated online. Some, like the State of Alaska’s Made in Alaska directory or the Alaska Small Business Development Center’s (SBDC) BuyAlaska Program, are broad, with Alaskan-owned being the primary qualification for inclusion. Other directories focus on a niche like Alaskan-grown produce, Indigenous art, or travel, while Alaska Native corporations have created directories specifically for shareholder-owned businesses.

Government
Licensed to Sell
Why do businesses need a permission slip, anyway?
By Rachael Kvapil
I

n April, the Matanuska-Susitna Borough Assembly repealed a business license requirement. The Mat-Su began requiring business licenses in 1995 when the borough sought to make up for lost revenues after having difficulty collecting personal property tax on airplanes, trailers, and snowmachines. For the past twenty-nine years, borough businesses paid $100 for a license that they renewed every two years.

“Since that time, people would go online and complete the paperwork to print this business license,” says Borough Mayor Edna DeVries. “It wasn’t a hands-on process that required people to come into the office. But looking into the issue, we found that we had not been using any of that information for economic development.”

The license fee brought in about $500,000 for the borough each year, or less than 1 percent of its budget. About $90,000 covered part of the wages and benefits for multiple staffers to administer the program, mainly by comparing records against state and city licenses.

Professional Services
Business for Sale
Navigating the intricacies when companies change owners
business men and women flying on top of a paper airplane
jesadaphorn
By Tracy Barbour
B

usinesses buy and sell goods and services all the time. Occasionally the company itself is on the table. An owner might be liquidating the enterprise, handing it over to a new generation, or expanding through an acquisition—or an entrepreneur is ready to enter the game by purchasing an established operation. An array of professionals are available to help ensure a smooth exchange and a fair deal for both sides.

A good place to start is the Alaska Small Business Development Center (SBDC). “We have business expertise, numerous resources, and access to a network of professionals to refer clients to for help with legal, financial, and other issues,” says Carlos Machuca, director of the Alaska SBDC Anchorage office.

Innovative Insurance Solutions
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+ Personal Insurance
+ Employee Benefits
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Turning the page
Media & Arts
a large cabin like room with a long central table, at the table and other countertops in the room many authors work on laptops in a workshop setting

49 Writers

Authorial Ecosystem
Alaska publishers support local writers and readers
By Sarah Reynolds Westin
A

laska is a place of stories. White Fang by Jack London. Fire and Ice by Dana Stabenow. Ordinary Wolves by Seth Kantner. Blonde Indian by Ernestine Hayes. The Raven’s Gift by Don Rearden. The Snow Child by Eowyn Ivey. Into Great Silence by Eva Saulitis. Second Nature by Chaun Ballard. Thousands more titles exist.

“Alaskan authors share a literary genealogy,” says Sandra Kleven, who runs Cirque Press. She invests in book-length, consequential literature written by Alaskans, as do Nate Bauer and Jeremy Pataky, who also acquire books for local publishers—the University of Alaska (UA) Press and Porphyry Press, respectively. Peggy Shumaker edits the Alaska Literary Series, published by UA Press, and is the founding editor of Boreal Books, an imprint of Red Hen Press. To Kleven’s point, these four people along with many other Alaskans form a literary family.

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Tourism
The
Underwater
World
Dive shops at the
threshold of adventure

By Vanessa Orr

Dive Alaska
J

ust below the view of Alaska’s amazing landscape is an entirely different world. The state’s seascape offers stunning sights—and local dive and scuba shops are thriving because of them.

“When people think of Alaska, they think of wolves and moose and caribou, but Alaska is not just limited to terrestrial animals,” says Kristopher Baumann, service manager and instructor at Dive Alaska in Anchorage. “You never know what you’re going to see underwater. There are interesting and plain weird creatures out there, and they give you a much greater appreciation for Alaska. You see things that most people rarely get to see.”

“We have tons of diverse marine life, including big critters like whales, sea lions, and seals, as well as small critters that you wouldn’t see in the tropics or anywhere else,” agrees Kate Sample of Test the Waters Dive Shop, six miles south of Fairbanks. “We had an instructor from Hawai’i take students out on a boat in Valdez, and he came back stunned, saying, ‘So this is why people dive in Alaska!’”

Our Fleet, Your Trust
Cook Inlet Tug & Barge logo
Cook Inlet Tug & Barge brings an abundance of expertise to every voyage.
www.cookinlettug.com
tug & barge ship
Proudly serving as Alaska’s Tug and Barge Company since 1924.
Phone: (907) 248-0179
Proudly serving as Alaska’s Tug and Barge Company since 1924.
Phone: (907) 248-0179

Email: info@cookinlettug.com

tug & barge ship
Engineered for the Harshest Conditions,
Crafted to Keep You Going
We set the standard for reliable heat on the North Slope. Designed to power through extreme conditions, ESI’s Alaska-made heaters are your solution to keep projects running year-round. Give us a call to learn about our lineup.
ESI Alaska | Where possible begins.

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49 Years Serving the 49th State
This year, TOTE Maritime Alaska celebrates 49 years in the 49th State! TOTE is proud to have served Alaska since 1975, connecting communities with dedicated, reliable service from Tacoma, WA to Anchorage, Alaska. With our “built for Alaska” vessels and roll-on/roll-off operations, our service and operations were designed to meet the unique needs of the customers and communities of Alaska. Join us in commemorating nearly half a century of excellence in shipping to the Last Frontier.
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TOTEMARITIME.COM
Northbound 800.426.0074 | Southbound 800.234.8683
The Focused Manager
Start Your Engines
How managers can build teamwork, create change, and influence culture
By Brian Walch
W

e took off from Anchorage and turned south, climbing to cross the inlet, my dad at the controls of our Cessna.

The engine started sputtering.

We were a thousand feet above open water water in a single-engine plane.

I was scared.

Thoughts flashed through my mind. Had I told my mom I love her? What would it feel like to land in water? Did I have clean underwear on?

My dad, though, was calm and collected. He checked gauges, flipped switches, and pulled controls. The engine smoothed out, and we continued our flight.

Disaster averted.

My dad flew the plane all the time. He knew the engine and how it ran. Even when it stumbled, he knew it could continue producing power. He knew how much throttle he could add. He knew what the engine was capable of because he ran it regularly.

– SPONSORED CONTENT –
How to Maximize Marketing Impact on a Limited Budget
With Strategic Banner Ads
M

aximizing your marketing impact with limited resources doesn’t have to equate to compromising your message’s potency.

According to insights from HubSpot Marketing, leveraging banner ads is one of the most efficient strategies for focusing on your desired audience while optimizing brand visibility and revenue. Alaska Business provides two distinct avenues for digital banner ad placement.

Our weekly MONITOR e-newsletter is a prime space for showcasing your message through banner ads or sponsored content. It seamlessly weaves your brand narrative into current events and reaches more than 5,000 subscribers per week through the newsletter. Impressively, the MONITOR boasts an open rate of 44%, surpassing the industry standard of 17-28% reported by Mailmunch for 2023.

Inside Alaska Business
Circle K
Rebranding of Holiday Stationstores under the Circle K banner this spring was not such a big change as it might’ve appeared. Both gas station convenience stores are owned by the same parent company, Quebec-based Alimentation Couche-Tard. The worldwide retailer has owned Circle K since 2003 and the Holiday brand since 2017. Although new to Alaska, Circle K has the most company-operated locations of any convenience store chain in the US, with more than 7,000 (compared to about 9,000 for 7-Eleven, which uses a franchise model). Among those are 17 Anchorage locations and 2 in Wasilla.

circlek.com

Great Alaskan Holidays
Adding to its sales fleet, Great Alaskan Holidays is now the exclusive dealer of Newmar RVs in the state. Newmar is an Indiana-based luxury RV company, acquired by Winnebago in 2019. Great Alaskan Holidays now offers both Winnebago and Newmar floor plans in its fleet of new vehicles for sale, as well as Forest River Foresters in its inventory of used Class C’s and Minnie Winnie and Solis camper vans in its rental fleet. “This is a significant change for our organization, going from one major vendor in our supply chain to two,” says Bob Johnson, Great Alaskan Holidays’ director of marketing. “Doing so in direct response to customer feedback gives us the opportunity to provide our customers a high-quality RV at a totally unique and affordable price point.”

greatalaskanholidays.com

Right Moves
Alaska Native Tribal Health Consortium
Portrait headshot photo of Natasha Singh smiling
Singh
An attorney for the Tanana Chiefs Conference (TCC) is the choice of the Alaska Native Tribal Health Consortium (ANTHC) to become Interim President and CEO, as of August. Natasha Singh takes over for Valerie Nurr’araluk Davidson, the former lieutenant governor of Alaska who has led the statewide healthcare nonprofit since March 2021. Prior to working at ANTHC, Singh served as TCC’s general counsel for more than a decade. During that time, she was part of the team that oversaw the joint venture to build and staff the Chief Andrew Isaac Health Center in Fairbanks. Singh is a tribal citizen of Stevens Village. She is a graduate of the University of Washington School of Law and Dartmouth College. For the past two years, Singh worked alongside Davidson to implement ANTHC’s strategic priorities.

Alaska Trends

A

ccording to the US Small Business Administration (SBA) definition of, well, its chief concern, a business counts as “small” if it employs fewer than 500 people. Up to 499 workers on the payroll, still small. Same category as an owner-operator sole proprietorship with, on paper, zero employees.

By the SBA definition, 99.1 percent of all businesses in Alaska are small. That leaves about 650 that employ 500 or more people and are, therefore, not small.

Alaska Business magazine’s Corporate 100, which ranks the state’s largest private-sector employers, included 42 small businesses with fewer than 500 worldwide employees in the April 2024 edition. An attentive reader might ask, “How can small businesses rank among the largest in Alaska when there are 650 non-small businesses to cram into the Corporate 100?”

What book is currently on your nightstand?
I have about fifteen. The Complete Stories by Clarice Lispector… Another Roadside Attraction by Tom Robbins… Infinite Jest by David Foster Wallace, which I reread every ten years.

What charity or cause are you passionate about?
Alaska Dive Search Rescue and Recovery Team… I also donated my kidney in August 2023, so I’m a big fan of Donate Life.

What’s the first thing you do when you get home after a long day at work?
Feed everybody… Dog, cat, chickens, my daughter, and my husband. Probably in that order of hunger urgency.

What vacation spot is on your bucket list?
Antarctica.

If you could domesticate a wild animal, what animal would it be?
A walrus. They have this mysterious life underwater that we don’t know much about. They love to hang out on the beach with their friends and get sunburned; they love to eat fresh seafood… I think we would get along great.

Portrait photograph close-up view of Emily Longbrake smiling at something off into the distance as she is posing with her right hand thumb up in the air while she is seated down in a flowery field grassland setting outside on a clear sunny day with a bunch of green lush trees behind her in the distant background; Emily is wearing a dark brown denim overall dress on top of her dark violet flower-shape pattern long-sleeve shirt, black outer frame see-through prescription glasses, and brown amber colored earrings
What book is currently on your nightstand?
I have about fifteen. The Complete Stories by Clarice Lispector… Another Roadside Attraction by Tom Robbins… Infinite Jest by David Foster Wallace, which I reread every ten years.

What charity or cause are you passionate about?
Alaska Dive Search Rescue and Recovery Team… I also donated my kidney in August 2023, so I’m a big fan of Donate Life.

What’s the first thing you do when you get home after a long day at work?
Feed everybody… Dog, cat, chickens, my daughter, and my husband. Probably in that order of hunger urgency.

What vacation spot is on your bucket list?
Antarctica.

If you could domesticate a wild animal, what animal would it be?
A walrus. They have this mysterious life underwater that we don’t know much about. They love to hang out on the beach with their friends and get sunburned; they love to eat fresh seafood… I think we would get along great.

Photos by Kerry Tasker

Off the Cuff

Emily Longbrake
T

he owner and “dream executive” of Emily Longbrake Art & Design flits among thirty different hobbies. One moment, she might be gardening; the next, planning a scuba diving trip. She also turned one hobby into a job.

“Sometimes I get to color or draw all day,” like a little kid’s fondest wish, Emily Longbrake says.

While growing up in Alaska, “If somebody wanted a poster for school, I would be the one making it,” she recalls. Longbrake then worked at a farm, a lighthouse, a bookstore, a gym, and other places, “all of which I ruled out as good jobs for me.”

Because her father was self-employed, she says, “He planted the seed that I could run my own business one day.”

DIGITAL EDITION ADVERTISERS INDEX
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The largest and most diverse equipment fleet across Alaska. text
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160 P-Tier Excavator
Net Power: 122 hp
Max Dig Depth: 21 ft 4 in
Operating Weight: 39,526 lbs
FITS THE WAY YOU WORK

Whether you’re moving up from a backhoe to an excavator as you build your business or adding an agile niche machine that’s the next big thing for your fleet, the reimagined 160 P-Tier Excavator can meet your needs and exceed your expectations. Dig footings, load trucks, install utilities — you name it.

The largest and most diverse equipment fleet across Alaska. text

Anchorage
907.522.6466

The Rental Zone
907.474.2000

Fairbanks
907.456.2000

Kenai
907.335.5466

Delta Junction
907.895.9898

Prudhoe Bay
907.659.2000

Only pay for the speed you need…
Dynamic Routing!
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On time and on budget.
At Lynden, we understand that plans change but deadlines don’t. That’s why we proudly offer our exclusive Dynamic Routing system. Designed to work around your unique requirements, Dynamic Routing allows you to choose the mode of transportation — air, sea or land — to control the speed of your deliveries so they arrive just as they are needed. With Lynden you only pay for the speed you need.
1-888-596-3361 | www.lynden.com
On time and on budget.
At Lynden, we understand that plans change but deadlines don’t. That’s why we proudly offer our exclusive Dynamic Routing system. Designed to work around your unique requirements, Dynamic Routing allows you to choose the mode of transportation — air, sea or land — to control the speed of your deliveries so they arrive just as they are needed. With Lynden you only pay for the speed you need.
1-888-596-3361 | www.lynden.com
LYNDEN, Innovative Transportation Solutions logo
Alaska Business logo
Thanks for reading our July 2024 issue!