Audience Profile
Our Readers Are Alaska’s Decision Makers …

Alaska Business is an award-winning magazine with more than 36 years of editorial excellence. We reach a statewide audience of business owners, managers, and leaders, providing you with an exceptional opportunity to build brand awareness with Alaska’s decision makers.

We offer coverage on all of our media platforms. Through our flagship print magazine, responsive digital edition, compelling online content, weekly newsletters, and business events, we provide a positive voice for Alaska’s businesses and industries.

We partner with Alaska’s leading trade associations:

  • Alaska Miners Association
  • Alaska Oil and Gas Association
  • Alaska State Chamber of Commerce
  • Alaska Support Industry Alliance
  • Alaska Travel Industry Association
  • Anchorage Chamber of Commerce
  • Anchorage Economic Development Corporation
  • Associated General Contractors of Alaska
  • Resource Development Council of Alaska
  • Society of Marketing Professional Services Alaska
  • Visit Anchorage
  • World Trade Center Anchorage
… and Your Audience
Alaska Business Magazine Total Audience graphic
*Average 2019 Magazine Readership
Harness the Permanence of Print

Results driven and community minded, we have a history of sharing the challenges and successes faced by Alaska’s economic drivers. In fact, our magazine is known for its high pass-along readership and longevity. Some 80% of our subscribers say they keep their magazines for a year or longer.1

In addition to wide readership and longevity, advertising in magazines is the #1 way to reach super influencers and is the most effective way to the C-suite, according to a 2019 study. Magazines are also considered the most trustworthy media form, offering highly relevant advertising to a targeted audience.2

According to a study published by MPA4, magazine advertising is highly effective because of how our brains absorb printed material:

  • Consumers have more focused attention
  • There are fewer distractions from the message
  • Readers have higher comprehension and recall
  • Reading print stimulates emotions and desires
1Source: 2016 Alaska Business readership survey
2Source: Simmons Multi-Media Engagement Study 2019
3Source: 2020 Alaska Business Circulation Statement
4Source: What Can Neuroscience Tell Us About Why Print Magazine
Advertising Works? by Scott McDonald
Audience Breakdown1
46%
Work for Midsize to Large Businesses =
$20M+
in annual revenue
62%
Took action based on an advertisement
58%
Are super Fans! Subscribers for 5+ years
89%
Make or influence purchasing decisions
Circulation Breakdown3
11%
Growth in print subscriptions 2019 to 2020
150K+
Magazines printed annually
130+
Cities in Alaska, from Adak to Yakutat, receive our Magazine
4,878
Print subscribers
13,000
PRINT CIRCULATION
Editorial Calendar
Bonus Distribution
Additional distribution will take place at various events held throughout the year.
January
Special Section:
Junior Achievement of Alaska
Industry Coverage:
Alaska Native Corporations: Shareholder Communications and Relations
Construction: Ice Roads and Pads
Finance: 2021 Remixed Economic Outlook
Healthcare: Mental Health in the Workplace
Oil & Gas: Extending an Oilfield’s Life
Professional Services: Leadership Coaching
Deadlines:
Ad space deadline: November 20, 2020
Art deadline: November 30, 2020
Editorial deadline: November 9, 2020
February
Special Section:
Architecture & Engineering with Directory
INDUSTRY COVERAGE
Construction: Union & Non-Union Industry Training
Environmental: Challenges in the Arctic
Finance: PPP/EIDL Program Funding Recap
Oil & Gas: ExxonMobil Update
Mining: Job Creation and Socioeconomic Value
Transportation: Alaska Aviation Industry Update
Deadlines:
Ad space deadline: December 21, 2020
Art deadline: January 4, 2021
Editorial deadline: December 9, 2020
MARCH
Special Section:
Construction with Directory
INDUSTRY COVERAGE
Alaska Native Corporations: Ventures Outside Alaska
Environmental: Mitigation
Insurance: Surety Bonds
Oil & Gas: Fuel and Lubrication Distribution
Real Estate: Statewide Commercial Real Estate COVID-19 Impact
Resource Development: Rare Earth Elements in the Arctic
Deadlines:
Ad space deadline: January 20, 2021
Art deadline: January 27, 2021
Editorial deadline: January 11, 2021
April
Special Section:
Corporate 100: BUSINESSES RANKED BY NUMBER OF ALASKA EMPLOYEES
Industry Coverage:
Construction: Statewide Port and Harbor Modernization Projects
Environmental: Industry Related Positions
Finance: Large Scale Capital Management
Healthcare: Screening and Vaccination Update
Oil & Gas: Alaskan-Owned Oilfield Service Providers
Retail: Alaska Grown Restaurant Supply Chain
Tourism: Executive Roundtable and Summer Forecast
Deadlines:
Ad space deadline: February 19, 2021
Art deadline: February 26, 2021
Editorial deadline: February 10, 2021
May
Special Section:
Oil & Gas with Exploration Directory
INDUSTRY COVERAGE
Alaska Native Corporations: Employing and Promoting Shareholders
Environmental: Marine Industrial Debris Cleanup
Fisheries: 2021 Review
Mining: Specialized Equipment
Oil & Gas: Hilcorp Update
Telecom & Tech: Improving Rural Telecom
Deadlines:
Ad space deadline: March 22, 2021
Art deadline: March 29, 2021
Editorial deadline: March 10, 2021
JUNE
Special Section:
Transportation with Directory
INDUSTRY COVERAGE
Construction: Dredging
Fisheries: Alaska’s Seafood Products and Byproducts
Mining: Copper Projects
Oil & Gas: Comparing Alaska to Other US Oil Producing States
Real Estate: Regional Residential Market Trends
Tourism: COVID-19’s Effect on Tourism
Deadlines:
Ad space deadline: April 20, 2021
Art deadline: April 27, 2021
Editorial deadline: April 9, 2021
July
Special Section:
Best of Alaska Business
Industry Coverage:
Alaska Native Corporations: Energy Support Services
Construction: Bridge Projects
Environmental: Industrial Cleaning
Finance: Regional Economic Development Opportunities
Oil & Gas: Qilak LNG Update
Telecom & Tech: Implementing Technology in Schools
Deadlines:
Ad space deadline: May 21, 2021
Art deadline: May 28, 2021
Editorial deadline: May 10, 2021
AUGUST
Special Section:
Industrial Support Services with Directory
INDUSTRY COVERAGE
Construction: Technological Innovations
Environmental: Army Corps of Engineers Cleanup and Restoration Programs
Oil & Gas: Oil Search Update
Professional Services: Environmental Law
Telecom & Tech: Third-Party Cybersecurity Providers
Transportation: Alaska/Canada Rail System
Deadlines:
Ad space deadline: June 21, 2021
Art deadline: June 28, 2021
Editorial deadline: June 10, 2021
September
Special Section:
Alaska Native Corporations with Directory
INDUSTRY COVERAGE
Construction: Oil Industry Projects
Engineering: Electrical Engineering
Mining: Infrastructure Support and Development
Oil & Gas: ConocoPhillips Update
Telecom & Tech: Tech Solutions for Specific Industries
Transportation: Marine Transportation Security and Safety
Deadlines:
Ad space deadline: July 20, 2021
Art deadline: July 27, 2021
Editorial deadline: July 12, 2021
October
Special Section:
Top 49ers: Alaskan-owned Businesses Ranked by Gross Revenue
Industry Coverage:
Alaska Native Corporations: Seafood Industry Interests
Construction: Public Educational Facilities (K-12)
Healthcare: Alaska Healthcare Overview
Mining: Ambler Access Road Development
Oil & Gas: HEX & Furie
Transportation: North Slope Trucking
Alaska Native Corporations: Seafood Industry Interests
Construction: Public Educational Facilities (K-12)
Healthcare: Alaska Healthcare Overview
Mining: Ambler Access Road Development
Oil & Gas: HEX & Furie
Transportation: North Slope Trucking
Deadlines:
Ad space deadline: August 20, 2021
Art deadline: August 27, 2021
Editorial deadline: August 10, 2021
November
Special Section:
Natural Resource Development with Mining Directory
INDUSTRY COVERAGE
Engineering: Designing Safer Roads
Environmental: PFAS Contaminated Sites
Finance: How State Agencies Prioritize Project Investments
Oil & Gas: Public Opinion and Government Policy Impacts
Telecom & Tech: Remote Site Data Security and Protection
Tourism: Cultural Tourism Trends
Deadlines:
Ad space deadline: September 20, 2021
Art deadline: September 27, 2021
Editorial deadline: September 10, 2021
December
Special Section:
Healthcare
INDUSTRY COVERAGE
Construction: Season Wrap-up
Finance: Debt Restructuring Options
Insurance: COVID-19 Impact on Insurance Trends
Oil & Gas: Small Business Contributors
Telecom & Tech: Digital Innovations for Business
Transportation: Alaska Cargo Hubs
Deadlines:

Ad space deadline: October 20, 2021
Art deadline: October 27, 2021
Editorial deadline: October 11, 2021

Print Rates and Specs
Alaska Business Power List 2020
Power List
The Power List is published annually in January-February as our thirteenth issue and is an invaluable resource containing a curated list of Alaska’s top businesses across a multitude of industry categories.
Power list INDUSTRY CATEGORIES
Top 49ers
Best of Alaska Business
Corporate 100
Accounting Firms
Advertising & Public Relations
Alaska Native Corporations
Architects & Engineering
Associations
Commercial Real Estate
Construction
Commercial & Industrial Suppliers
Electrical Contractors
General Contractors
Heavy Equipment Dealers
Conventions & Corporate Travel
Chambers & CVBs
Lodging & Venues
Economic Development
Education
Employer Services
Energy & Power
Environmental
Environmental Support Services
Recycling
Finance
Banks & Credit Unions
Financial Services
Health & Wellness
Fitness
Healthcare Services
Hospitals/Clinics
Industrial Support Services
Insurance Agencies
Law Firms
Mining Companies
Office Equipment & Furniture
Oil & Gas: Exploration and Production
Telecom & Technology
Information Technology
Telecom Providers

Transportation
Unions
Utilities

Full page ads and larger receive guaranteed placement in industry category of choice
Size
2 Page Spread
Power Profile
(full page advertorial)
Full Page
1/2 Page
Premium placement
Inside Front Cover
Back Cover
Page 3
Inside Back Cover
Deadlines
Ad space deadline: December 1, 2020
Art deadline: December 9, 2020
Alaska Business Magazine
Rate Card #13. January 1, 2021
2 Page Spread example
2 Page Spread
Live: 15.25” x 10.125”
Trim: 16.50” x 10.625”
Bleed: 17” x 11.125”
Full Page example
Full Page
Live: 7” x 9.93”
Trim: 8.25” x 10.625”
Bleed: 8.75” x 11.125”
2/3 Page V example
2/3 Page V
Size: 4.63” x 9.93”
1/2 Page H example
1/2 Page V/H
V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page
1/2 Page V Island example
2 Page Spread
V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page
1/3 Page V/H example
1/2 Page V Island*
V Size: 2.23” x 9.93”
H Size: 4.63” x 4.84”
1/6 Page V/H example
1/6 Page V/H
V Size: 2.23” x 4.84”
H Size: 4.63” x 2.25”
V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page
Note: Dimensions are width x height

Position Guarantees
Add 10% for Inside Front Cover and Inside Back Cover. Add 15% for Page 3. Add 20% for the Back Cover.
We do our best to honor position requests as space allows, however requests are not guarantees.

Print Specifications
Ad Specifications

  • PDF files only; PDF/FX-1 preferred
  • CMYK only (Note: Rich Black is 60C, 40M, 20Y, 100K)
  • Minimum 300 dpi
  • Fonts must be embedded
  • Layers/transparencies must be flattened
  • A 1/2” bleed (beyond TRIM) required on full-page ads
Production Charges
We offer complimentary design and production services to new clients for their first ad. After the initial spec ad, production charges apply. Production charges vary by ad size; please speak with your account manager for exact costs. Changes to existing ads incur a minimum charge of $25 per change. Camera-ready ads, ad copy, images, logos, etc., should be emailed to [email protected].
Engage the Dynamics of Digital Publishing
The Alaska Business digital edition provides a modern and responsive user experience. It is web-based and goes beyond the old click and flip digital editions. It’s easy to access, looks beautiful on any platform, and provides an opportunity to upgrade with an enhanced digital ad.
Enhanced Digital Ads
Enhanced Digital Ads

Enhanced digital ads offer a premium full-screen viewing experience for your ad across all digital platforms and can include animated movement and/or video. These ads are an upgrade to your print placement.

Standard Responsive Ad
A responsive background image, your text, logo, and a call-to-action button.

Responsive Ad with Basic Animation or Rotating Images
Short animation or rotation of three images to incorporate movement PLUS a responsive background image, your text, logo, and a call-to-action button. Limited to (3) per digital edition.

Responsive Ad with Video
30 second video PLUS a responsive background image, your text, logo, and a call-to-action button. Limited to (3) per digital edition.

All 12X Full-Page print campaigns receive a complimentary standard enhanced ad in each digital edition.

Enhanced Digital Ad specs and guidelines are below.

Source: Digital Audience Breakdown. Google Analytics

Digital Edition Audience Breakdown1
21%
Increase in Digital Edition subscriptions 2019 to 2020
47,322
Sessions
38,740
Users
3 min
18 seconds
Average Read Time on an Article
Top 3 Interests
• Oil & Gas
• Alaska Native
• Construction
Standard responsive ad
Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine.
Alaska 529 logo
Your LITTLE mathlete has been playing with numbers since he was TWO.
Help make his passion for numbers count with Alaska 529.
Whatever sparks your child’s curiosity and imagination, we have a plan for it.
Use your savings at any eligible university, college, vocational school, apprenticeship, or even K–12 public, private, and religious schools.
Flexibility to use for education expenses in and out-of-state.
Get started today with as little as $25.
Use your savings at any eligible university, college, vocational school, apprenticeship, or even K–12 public, private, and religious schools.
Flexibility to use for education expenses in and out-of-state.
Get started today with as little as $25.
SAVE IN ALASKA. STUDY ANYWHERE.
1-888-4-ALASKA | Alaska529plan.com
Formerly the UA College Savings Plan.
Go online or call the number listed above to request a Plan Disclosure Document, which includes investment objectives, risks, fees, expenses, and other information. You should read the Plan Disclosure Document carefully before investing. | Offered by the Education Trust of Alaska. T. Rowe Price Investment Services, Inc., Distributor/Underwriter.
Responsive ad with animation
Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of animated ads are available in each digital edition.
Northern Air Cargo plane
Keeping Alaska Open for Business
Northern Air Cargo is committed to continuing our cargo operations while maintaining the health and safety of our customers and employees.
Regulations are changing constantly. For the most up-to-date information visit www.nac.aero.
Northern Air Cargo plane tail
Northern Air Cargo is committed to continuing our cargo operations while maintaining the health and safety of our customers and employees.
Regulations are changing constantly. For the most up-to-date information visit www.nac.aero.
Northern Air Cargo plane tail
Responsive ad with video
Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of video ads are available in each digital edition.

Plans Change.
Deadlines Don’t.

Important shipment? No need to worry. You can check the status from anywhere using Lynden’s new mobile app.
Innovative Transportation Solutions
Sponsored Edition Wrapper
Below is an example of what a Sponsored Edition Wrapper looks like in our digital edition. A sponsored edition is a great way for you to wrap our magazine with your branding and be able to share with your own audience of customers, employees, or shareholders.

Click the red tab below to view our current digital edition.

This issue of Alaska Business is brought to you by Lynden
Lynden logo

Our latest vertical editions present the issue in a modern scrollable format providing the reader more control without flipping. Enjoy this issue on any device!

Website
Website Advertising
Advertising on akbizmag.com is an excellent way to complement your print presence in the magazine and reach a wider audience. The Alaska Business website provides visitors with a vast variety of industry news and feature profiles on leading businesses in Alaska. In addition, the digital edition of Alaska Business magazine is also accessible through our website.

Home Page
970×250. Limited to 4 slots on page, 4 advertisers total. Ads rotate.

Latest News | Features | Lists
970×250. Limited to 2 slots on page, 2 advertisers total. Ads rotate.

Industry Pages
970×250. Top Position Exclusive
970×250. Bottom Position Exclusive
300×250. 2 Ads in Rotation

gain online exposure

Spotlight Digital Profile
The Spotlight Digital Profile is an exceptional and cost-effective way to showcase your company, gain online exposure, and increase your organization’s SEO value. Spotlight Digital Profile pages are anchored to the industry news page of your choice and promoted throughout the Alaska Business website.

(12-month campaign required)

Source: Google Analytics

Our average visitor is …
56%
Male
78%
25 to 64 Years old
70%
College Educated
60%
Desktop
On average they spend …
2 min
40 seconds
on each page
1 min
6 seconds
in each session
Spotlight Digital Profiles
The Spotlight Digital Profile is a unique way to promote your business on our website with a page dedicated to your company.
Enhance Your Online Presence and SEO Visibility
Benefits:
Enhanced entry on lists pages | Profile tile tab on multiple industry pages | SEO visibility
Estimated Stats:
Total Annual Impressions: 75,000 | Annual Page Views: 325 | CTR: 0.4% | Average Engagement: 2 minutes and 15 seconds
Specs for Spotlight Digital Profiles
  • Hero image 1500×1000
  • Original art in PSD, AI, or EPS or high resolution JPG or PNG
  • Logo minimum of 600px wide in JPG or PNG
Submitting Additional Video
  • URL link to a YouTube or Vimeo video
  • Length: 10 to 25 seconds
Power List
Spotlight Digital Profiles
The Spotlight Digital Profile is a unique way to promote your business on our website with a page dedicated to your business.
Enhance Your Online Presence and SEO Visibility
Benefits:
Enhanced entry on lists pages | Profile tile tab on multiple industry pages | SEO visibility
Estimated Stats:
Total Annual Impressions: 75,000 | Annual Page Views: 325 | CTR: 0.4% | Average Engagement: 2 minutes and 15 seconds
Specs for Spotlight Digital Profiles
  • Hero image 1500×1000
  • Original art in PSD, AI, or EPS OR high resolution JPG or PNG
  • Logo minimum of 600px wide in JPG or PNG
Submitting Additional Video
  • URL link to a YouTube or Vimeo video
  • Length: 10 to 25 seconds
Newsletters
Newsletter Advertising
Alaska Business produces two newsletters which offer advertising opportunities that provide cross channel exposure for your marketing. The Alaska Business Monitor is our weekly newsletter sent every Thursday afternoon and features the top business stories and commentary of interest. The Alaska Business Scene is our monthly newsletter focused on business events around the state and is sent on the fourth Monday of every month.
Emailed every Thursday, the Alaska Business Monitor is our weekly look at top business stories and commentary of interest throughout Alaska. All material due Thursday prior to scheduled run date.
600×200 Banner Ad
3 per issue
Sponsored Content
1 per issue
Sent every Thursday at 2 p.m.
Emailed the fourth Monday of the month, the Alaska Business Scene is a look at upcoming business events around Alaska. Space reservations are due the second Monday of the month, Art deadline five days prior to running.
600×200 Banner Ad
3 per issue
Sponsored Content
1 per issue
Sent the 4th Monday of every month
Artwork specifications below.

Source: Constant Contact Analytics

Our expanding digital presence
31%
open Rate
3x the industry standard!
6,309
Newsletter
Subscribers
5,121
Average Monthly Impressions
Digital Specs
Digital Specifications
Digital Specifications table
Digital Specifications: Alaska Business Monitor table
Digital Specifications: Alaska Business Business Scene table
Digital Specifications: akbizmag.com table
Digital Specifications: Alaska Business Digital Edition table
Digital Specifications: Alaska Business Monitor table
Digital Specifications: Alaska Business Business Scene table
Digital Specifications: akbizmag.com table
Digital Specifications: Alaska Business Digital Edition table
Our Accolades

We have received dozens of Alaska Press Club awards over the years – a true testament to the talented writers, designers, and photographers we’ve had the pleasure of working with over the past 35 years. Here are our most recent awards:

2019 AIGA Alaska Award
Communications – Gold

2020 Alaska Press Club Awards
Best Media Website (All Media) – 1st Place
Best Portrait Large (All Media) – 1st Place
Best Reporting on Health or Science (Print/Online, Large and Small) – 1st Place
Best Magazine Cover (Print/Online, Large and Small) – 1st Place
Best Arts Reporting (Print/Large) – 1st Place
Best Magazine Cover (Print/Online, Large and Small) – 2nd Place
Best Culture Reporting (Print/Large) – 2nd Place
Best Profile (Print/Online, Large) – 2nd Place
Best Magazine Feature (Print/Online, Large and Small) – 3rd Place
Best Social Media Presence (All Media) – 3rd Place
Best Page Layout and Design (Print, Large and Small) – 3rd Place

Our Accolades

We have received dozens of Alaska Press Club awards over the years – a true testament to the talented writers, designers, and photographers we’ve had the pleasure of working with over the past 35 years. Here are our most recent awards:

2019 AIGA Alaska Award
Communications – Gold

2020 Alaska Press Club Awards
Best Media Website (All Media) – 1st Place
Best Portrait Large (All Media) – 1st Place
Best Reporting on Health or Science (Print/Online, Large and Small) – 1st Place
Best Magazine Cover (Print/Online, Large and Small) – 1st Place
Best Arts Reporting (Print/Large) – 1st Place
Best Magazine Cover (Print/Online, Large and Small) – 2nd Place
Best Culture Reporting (Print/Large) – 2nd Place
Best Profile (Print/Online, Large) – 2nd Place
Best Magazine Feature (Print/Online, Large and Small) – 3rd Place
Best Social Media Presence (All Media) – 3rd Place
Best Page Layout and Design (Print, Large and Small) – 3rd Place

Expand Your Coverage

Editorial Submission
Our editors want to hear from you. When you have news to share, send a press release or story idea to [email protected] and you may just see it in print!

Survey Participation
Participate in our popular surveys to be included in our complimentary directory listings in the magazine and online. For more information on our directory listings visit akbizmag.com/lists.

Business Profiles
Highlight your business with a profile on your company in the issue of your choice. Work with our editorial team and a professional photographer to craft the message you want to convey to the business community. Ask your account manager for details.

Custom Publishing
If you are interested in a custom publishing job such as a multi-page insert or stand alone publication, ask your account manager for details and for a custom quote.

Alaska Business Magazine March 2020 example
Expand Your Coverage

Editorial Submission
Our editors want to hear from you. When you have news to share, send a press release or story idea to [email protected] and you may just see it in print!

Survey Participation
Participate in our popular surveys to be included in our complimentary directory listings in the magazine and online. For more information on our directory listings visit akbizmag.com/lists.

Business Profiles
Highlight your business with a profile on your company in the issue of your choice. Work with our editorial team and a professional photographer to craft the message you want to convey to the business community. Ask your account manager for details.

Custom Publishing
If you are interested in a custom publishing job such as a multi-page insert or stand alone publication, ask your account manager for details and for a custom quote.

Alaska Business Magazine March 2020 example
Contact Us
Charles Bell, Vice President Sales & Marketing
Charles Bell
Vice President
Sales & Marketing

257-2909
[email protected]
Janis Plume, Sr. Account Manager
Janis Plume
Sr. Account Manager
257-2917
[email protected]
Christine Merki, Account Manager
Christine Merki
Account Manager
257-2911
[email protected]
Alaska Business: Alaska's Business Advocate logo

501 W. Northern Lights Boulevard, Suite 100
Anchorage, AK 99503-2577
P: 907-276-4373 I 800-770-4373 I F: 907-279-2900
www.akbizmag.com