Media Kit 2021

Alaska Business is an award-winning magazine with more than 36 years of editorial excellence. We reach a statewide audience of business owners, managers, and leaders, providing you with an exceptional opportunity to build brand awareness with Alaska’s decision makers.

We offer coverage on all of our media platforms. Through our flagship print magazine, responsive digital edition, compelling online content, weekly newsletters, and business events, we provide a positive voice for Alaska’s businesses and industries.

We partner with Alaska’s leading trade associations:

Alaska Miners Association
Alaska Oil and Gas Association
Alaska State Chamber of Commerce
Alaska Support Industry Alliance
Alaska Travel Industry Association
Anchorage Chamber of Commerce
Anchorage Economic Development Corporation
Associated General Contractors of Alaska
Resource Development Council of Alaska
Society of Marketing Professional Services Alaska
Visit Anchorage
World Trade Center Anchorage

… and Your Audience

Alaska Business Magazine Total Audience graphic

*Average 2019 Magazine Readership

Harness the Permanence of Print

Results driven and community minded, we have a history of sharing the challenges and successes faced by Alaska’s economic drivers. In fact, our magazine is known for its high pass-along readership and longevity. Some 80% of our subscribers say they keep their magazines for a year or longer.¹

In addition to wide readership and longevity, advertising in magazines is the #1 way to reach super influencers and is the most effective way to the C-suite, according to a 2019 study. Magazines are also considered the most trustworthy media form, offering highly relevant advertising to a targeted audience.²

According to a study published by MPA⁴, magazine advertising is highly effective because of how our brains absorb printed material:

Consumers have more focused attention
There are fewer distractions from the message
Readers have higher comprehension and recall
Reading print stimulates emotions and desires

¹Source: 2016 Alaska Business readership survey
²Source: Simmons Multi-Media Engagement Study 2019
³Source: 2020 Alaska Business Circulation Statement
⁴Source: What Can Neuroscience Tell Us About Why Print Magazine
Advertising Works? by Scott McDonald

Audience Breakdown¹

46%

Work for Midsize to Large Businesses =

$20M+

in annual revenue

62%

Took action based on an advertisement

58%

Are super Fans! Subscribers for 5+ years

89%

Make or influence purchasing decisions

Circulation Breakdown³

11%

Growth in print subscriptions 2019 to 2020

150K+

Magazines printed annually

130+

Cities in Alaska, from Adak to Yakutat, receive our Magazine

4,878

Print subscribers

13,000

PRINT CIRCULATION

Editorial Calendar

Bonus Distribution

Additional distribution will take place at various events held throughout the year.

January

Special Section:

Junior Achievement of Alaska

Industry Coverage:

Alaska Native Corporations: Shareholder Communications and Relations
Construction: Ice Roads and Pads
Finance: 2021 Remixed Economic Outlook
Healthcare: Mental Health in the Workplace
Oil & Gas: Extending an Oilfield’s Life
Professional Services: Leadership Coaching

Deadlines:

Ad space deadline: November 20, 2020
Art deadline: November 30, 2020
Editorial deadline: November 9, 2020

February

Special Section:

Architecture & Engineering with Directory

INDUSTRY COVERAGE

Construction: Union & Non-Union Industry Training
Environmental: Challenges in the Arctic
Finance: PPP/EIDL Program Funding Recap
Oil & Gas: ExxonMobil Update
Mining: Job Creation and Socioeconomic Value
Transportation: Alaska Aviation Industry Update

Deadlines:

Ad space deadline: December 21, 2020
Art deadline: January 4, 2021
Editorial deadline: December 9, 2020

MARCH

Special Section:

Construction with Directory

INDUSTRY COVERAGE

Alaska Native Corporations: Ventures Outside Alaska
Environmental: Mitigation
Insurance: Surety Bonds
Oil & Gas: Fuel and Lubrication Distribution
Real Estate: Statewide Commercial Real Estate COVID-19 Impact
Resource Development: Rare Earth Elements in the Arctic

Deadlines:

Ad space deadline: January 20, 2021
Art deadline: January 27, 2021
Editorial deadline: January 11, 2021

April

Special Section:

Corporate 100: BUSINESSES RANKED BY NUMBER OF ALASKA EMPLOYEES

Industry Coverage:

Construction: Statewide Port and Harbor Modernization Projects
Environmental: Industry Related Positions
Finance: Large Scale Capital Management
Healthcare: Screening and Vaccination Update
Oil & Gas: Alaskan-Owned Oilfield Service Providers
Retail: Alaska Grown Restaurant Supply Chain
Tourism: Executive Roundtable and Summer Forecast

Deadlines:

Ad space deadline: February 19, 2021
Art deadline: February 26, 2021
Editorial deadline: February 10, 2021

May

Special Section:

Oil & Gas with Exploration Directory

INDUSTRY COVERAGE

Alaska Native Corporations: Employing and Promoting Shareholders
Environmental: Marine Industrial Debris Cleanup
Fisheries: 2021 Review
Mining: Specialized Equipment
Oil & Gas: Hilcorp Update
Telecom & Tech: Improving Rural Telecom

Deadlines:

Ad space deadline: March 22, 2021
Art deadline: March 29, 2021
Editorial deadline: March 10, 2021

JUNE

Special Section:

Transportation with Directory

INDUSTRY COVERAGE

Construction: Dredging
Fisheries: Alaska’s Seafood Products and Byproducts
Mining: Copper Projects
Oil & Gas: Comparing Alaska to Other US Oil Producing States
Real Estate: Regional Residential Market Trends
Tourism: COVID-19’s Effect on Tourism

Deadlines:

Ad space deadline: April 20, 2021
Art deadline: April 27, 2021
Editorial deadline: April 9, 2021

July

Special Section:

Best of Alaska Business

Industry Coverage:

Alaska Native Corporations: Energy Support Services
Construction: Bridge Projects
Environmental: Industrial Cleaning
Finance: Regional Economic Development Opportunities
Oil & Gas: Qilak LNG Update
Telecom & Tech: Implementing Technology in Schools

Deadlines:

Ad space deadline: May 21, 2021
Art deadline: May 28, 2021
Editorial deadline: May 10, 2021

AUGUST

Special Section:

Industrial Support Services with Directory

INDUSTRY COVERAGE

Construction: Technological Innovations
Environmental: Army Corps of Engineers Cleanup and Restoration Programs
Oil & Gas: Oil Search Update
Professional Services: Environmental Law
Telecom & Tech: Third-Party Cybersecurity Providers
Transportation: Alaska/Canada Rail System

Deadlines:

Ad space deadline: June 21, 2021
Art deadline: June 28, 2021
Editorial deadline: June 10, 2021

September

Special Section:

Alaska Native Corporations with Directory

INDUSTRY COVERAGE

Construction: Oil Industry Projects
Engineering: Electrical Engineering
Mining: Infrastructure Support and Development
Oil & Gas: ConocoPhillips Update
Telecom & Tech: Tech Solutions for Specific Industries
Transportation: Marine Transportation Security and Safety

Deadlines:

Ad space deadline: July 20, 2021
Art deadline: July 27, 2021
Editorial deadline: July 12, 2021

October

Special Section:

Top 49ers: Alaskan-owned Businesses Ranked by Gross Revenue

Industry Coverage:

Alaska Native Corporations: Seafood Industry Interests
Construction: Public Educational Facilities (K-12)
Healthcare: Alaska Healthcare Overview
Mining: Ambler Access Road Development
Oil & Gas: HEX & Furie
Transportation: North Slope Trucking

Deadlines:

Ad space deadline: August 20, 2021
Art deadline: August 27, 2021
Editorial deadline: August 10, 2021

November

Special Section:

Natural Resource Development with Mining Directory

INDUSTRY COVERAGE

Engineering: Designing Safer Roads
Environmental: PFAS Contaminated Sites
Finance: How State Agencies Prioritize Project Investments
Oil & Gas: Public Opinion and Government Policy Impacts
Telecom & Tech: Remote Site Data Security and Protection
Tourism: Cultural Tourism Trends

Deadlines:

Ad space deadline: September 20, 2021
Art deadline: September 27, 2021
Editorial deadline: September 10, 2021

December

Special Section:

Healthcare

INDUSTRY COVERAGE

Construction: Season Wrap-up
Finance: Debt Restructuring Options
Insurance: COVID-19 Impact on Insurance Trends
Oil & Gas: Small Business Contributors
Telecom & Tech: Digital Innovations for Business
Transportation: Alaska Cargo Hubs

Deadlines:

Ad space deadline: October 20, 2021
Art deadline: October 27, 2021
Editorial deadline: October 11, 2021

Print Rates and Specs

Power List

The Power List is published annually in January-February as our thirteenth issue and is an invaluable resource containing a curated list of Alaska’s top businesses across a multitude of industry categories.

Power list INDUSTRY CATEGORIES

Top 49ers
Best of Alaska Business
Corporate 100
Accounting Firms
Advertising & Public Relations
Alaska Native Corporations
Architects & Engineering
Associations
Commercial Real Estate
Construction

Commercial & Industrial Suppliers
Electrical Contractors
General Contractors
Heavy Equipment Dealers

Conventions & Corporate Travel

Chambers & CVBs
Lodging & Venues

Economic Development
Education
Employer Services
Energy & Power
Environmental

Environmental Support Services
Recycling

Finance

Banks & Credit Unions
Financial Services

Health & Wellness

Fitness
Healthcare Services
Hospitals/Clinics

Industrial Support Services
Insurance Agencies
Law Firms
Mining Companies
Office Equipment & Furniture
Oil & Gas: Exploration and Production
Telecom & Technology

Information Technology
Telecom Providers

Transportation
Unions
Utilities

Full page ads and larger receive guaranteed placement in industry category of choice

Size

2 Page Spread
Power Profile
(full page advertorial)

Full Page
1/2 Page

Premium placement

Inside Front Cover
Back Cover

Page 3
Inside Back Cover

Deadlines

Ad space deadline: December 1, 2020
Art deadline: December 9, 2020

Alaska Business Magazine

Rate Card #13. January 1, 2021

2 Page Spread

Live: 15.25” x 10.125”
Trim: 16.50” x 10.625”
Bleed: 17” x 11.125”

Full Page

Live: 7” x 9.93”
Trim: 8.25” x 10.625”
Bleed: 8.75” x 11.125”

2/3 Page V

Size: 4.63” x 9.93”

1/2 Page V/H

V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page

2 Page Spread

V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page

1/2 Page V Island*

V Size: 2.23” x 9.93”
H Size: 4.63” x 4.84”

1/6 Page V/H

V Size: 2.23” x 4.84”
H Size: 4.63” x 2.25”

V Size: 4.63” x 7.51”
H Size: 7” x 4.84”
*Island option guarantees no other ads on page

Note: Dimensions are width x height

Position Guarantees
Add 10% for Inside Front Cover and Inside Back Cover. Add 15% for Page 3. Add 20% for the Back Cover.
We do our best to honor position requests as space allows, however requests are not guarantees.

Contact your rep for rates

Print Specifications

Ad Specifications

PDF files only; PDF/FX-1 preferred
CMYK only (Note: Rich Black is 60C, 40M, 20Y, 100K)
Minimum 300 dpi
Fonts must be embedded
Layers/transparencies must be flattened
A 1/2” bleed (beyond TRIM) required on full-page ads

Production Charges
We offer complimentary design and production services to new clients for their first ad. After the initial spec ad, production charges apply. Production charges vary by ad size; please speak with your account manager for exact costs. Changes to existing ads incur a minimum charge of $25 per change. Camera-ready ads, ad copy, images, logos, etc., should be emailed to production@akbizmag.com.

Engage the Dynamics of Digital Publishing

The Alaska Business digital edition provides a modern and responsive user experience. It is web-based and goes beyond the old click and flip digital editions. It’s easy to access, looks beautiful on any platform, and provides an opportunity to upgrade with an enhanced digital ad.

Enhanced Digital Ads

Enhanced digital ads offer a premium full-screen viewing experience for your ad across all digital platforms and can include animated movement and/or video. These ads are an upgrade to your print placement.

Standard Responsive Ad
A responsive background image, your text, logo, and a call-to-action button.

Responsive Ad with Basic Animation or Rotating Images
Short animation or rotation of three images to incorporate movement PLUS a responsive background image, your text, logo, and a call-to-action button. Limited to (3) per digital edition.

Responsive Ad with Video
30 second video PLUS a responsive background image, your text, logo, and a call-to-action button. Limited to (3) per digital edition.

All 12X Full-Page print campaigns receive a complimentary standard enhanced ad in each digital edition.

Contact your rep for rates

Enhanced Digital Ad specs and guidelines are below.

Source: Digital Audience Breakdown. Google Analytics

Digital Edition Audience Breakdown¹

21%

Increase in Digital Edition subscriptions 2019 to 2020

47,322

Sessions

38,740

Users

3 min
18 seconds

Average Read Time on an Article

Top 3 Interests

• Oil & Gas
• Alaska Native
• Construction

Standard responsive ad

Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine.

Your LITTLE mathlete has been playing with numbers since he was TWO.

Help make his passion for numbers count with Alaska 529.

Whatever sparks your child’s curiosity and imagination, we have a plan for it.

Use your savings at any eligible university, college, vocational school, apprenticeship, or even K–12 public, private, and religious schools.

Flexibility to use for education expenses in and out-of-state.

Get started today with as little as $25.

Use your savings at any eligible university, college, vocational school, apprenticeship, or even K–12 public, private, and religious schools.

Flexibility to use for education expenses in and out-of-state.

Get started today with as little as $25.

SAVE IN ALASKA. STUDY ANYWHERE.

1-888-4-ALASKA | Alaska529plan.com

Formerly the UA College Savings Plan.

Go online or call the number listed above to request a Plan Disclosure Document, which includes investment objectives, risks, fees, expenses, and other information. You should read the Plan Disclosure Document carefully before investing. | Offered by the Education Trust of Alaska. T. Rowe Price Investment Services, Inc., Distributor/Underwriter.

Responsive ad with animation

Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of animated ads are available in each digital edition.

Responsive ad with video

Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of video ads are available in each digital edition.

Plans Change.
Deadlines Don’t.

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