Anchor Your Advertising with the 2022 POWER LIST
By Janis J. Plume, Senior Account Manager

f your 2022 marketing plan includes advertising in Alaska Business (and it should), you will need a powerful starting point. Consider kicking it off with an ad in the 2022 Power List.

The Power List, published in January, is the state’s most comprehensive business directory targeted to business owners and C-Suite executives who need a resource for well organized information on businesses in all sectors. The Power List leads readers and decision makers to details on potential clients, vendors, and future business associates.

Our editorial and design teams work hard throughout the year curating directories of all of Alaska’s major industries (from Accounting through Utilities) and then present them annually in this highly functional business directory issue. Alaska Business has been publishing the Power List for nineteen years, and each year it just gets better and better.

I often suggest to my clients to think of their Power List ad as the “anchor point” of their campaign, and I urge them to keep in mind that their Power List ad will deliver numerous repeat impressions since it is referenced throughout the year. Power List advertising will also aid the recall of your ads in the monthly editions of Alaska Business.

Advertising positions in the Power List a resold on a first-come, first served basis. We do an excellent job of positioning ads where they make the best sense and get optimal visibility. Full-page ads come with a guaranteed position in the directory of your choice.

If you want to learn more about an effective anchor point for your advertising in the 2022 Power List, give us a call! We’ll work together to achieve the most effective solution to reach your target.

Janis Plume Headshot
Before joining Alaska Business, Janis was a ‘jack of all trades’ in Alaskan advertising for over two decades, working at some of Alaska’s best ad agencies. While he is pretty capable with a camera and loves photography and graphic art, he’s quick to say, “I’m not a graphic designer, and I don’t play one on TV.” He is, however, pretty handy at working one on one with clients seeking advertising solutions in Alaska Business. Janis is a product of the UAA JPC program and believes the pursuit of knowledge and professionalism are lifelong endeavors. When not helping advertisers, Janis celebrates his love for fish and music with a guitar in one hand and a fly rod in the other.
Alaska Business
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