nd no, I’m not just talking about word-of-mouth buzz. Listen, Alaska is known for this, and I am SO here for it.

What I mean is—are you in control of the message your brand is sending?

The relationships we build, the hard work behind the scenes, and the tangible outcomes we create—all of these form the foundation of our brand. They shape what people feel about us, and that emotional connection is the brand awareness we all strive for.

What excites me most about helping businesses build their brand—both in print and media—is seeing how powerful it is when they control their message from the start.

Think about this: When you join a new organization, you expect clarity. You want to feel connected and understand the story and values of the brand you’re becoming part of. Without clear messaging, confusion and misinterpretation take over. We’ve all witnessed promising organizations falter simply because their internal communication and messaging weren’t clear enough.

The same principle applies to your brand’s external presence. The awareness you build with your customers relies on a clear, consistent message. While selling your vision internally is crucial, your brand’s growth hinges on how well you show up for your customers.

Alaska Business magazine’s forty years of relationship building mean that our partners are likely your partners. Reaching our readers through our print and digital media channels reinforces your company’s identity and awareness throughout Alaska’s business community. Remind people your business is an option!

Control your message. Own your brand. Elevate your business. Contact us to learn more!