n Alaska, connection looks a little different. Distance, terrain, and weather all shape how people communicate, and that’s part of why print still resonates especially strong here. Printed materials reach places and people that digital never fully can, especially in rural and Alaskan Native communities where a printed magazine, as it travels hand by hand and feels personal and trusted.

A printed ad isn’t just advertising. It’s presence. It’s a handshake when you can’t be there in person. It builds familiarity and keeps your name top of mind long after an online impression disappears.

When someone picks up a copy of Alaska Business, it is an experience miles away from a quick online scroll. It’s a pause. A break in the day where your brand has a reader’s full attention. Alaska Business magazines live on desks, in lobbies, and in jobsite trailers; real spaces where decisions actually happen.

I’ve worked in print and marketing for more than twelve years, and what I’ve seen is that the most effective campaigns blend both worlds. You need reach and you need roots. Digital gets attention and print earns trust.

In a state where relationships drive business, trust matters more than any metric on a dashboard. People take pride in seeing their stories, their companies, and their communities in print. It represents permanence, something they can hold and share.

Print has always been about connection; and in Alaska, connection still means everything. Invest in print to build trust and lasting connections.