hile visiting Seattle, an Alaskan takes in the sights and smells of Pike Place Market. Wishing to financially support the shopping mecca, the visitor locates Rachel the Pig, a bronze statue that collects spare change for the Market Foundation. But oh darn, the Alaskan isn’t carrying cash.
No problem. About two blocks away, at 2nd Avenue and Pine Street, an ATM at BECU (established as the Boeing Employees Credit Union) dispenses dollars as readily as cash machines back home. BECU is part of the Co-op Solutions Shared Branch network, as are many Alaska-based credit unions. The network extends the reach of in-state financial institutions to more than 30,000 surcharge-free ATMs nationwide.
In Southeast, Tongass Federal Credit Union (FCU) has eight branches in Ketchikan, Sitka, Metlakatla, Klawock, Petersburg, Wrangell, Haines, and Juneau. It also operates five community microsites in Thorne Bay, Hydaburg, Kake, Hoonah, and Yakutat. Last year, Tongass FCU merged with its long-time Southeast ally, ALPS FCU, making it the fifth-largest credit union in Alaska.
“Currently, there are over 5,000 locations, including branches and express self-service locations,” says President and CEO Helen Mickel. “So members from Tongass FCU can go into any of those branches across the country and access their accounts, make withdrawals, make loan payments, transfer money, and more.”
“Having that expanded reach through shared branching or other digital channels allows for our members to be nimble rather than be tied to a physical branch location to perform their financial transactions and business,” says Spirit of Alaska President and CEO Anthony Rizk.
Approximately 1,700 credit unions participate in the network, serving 62 million credit union members.
Here’s how it works: If someone is a member of a credit union that’s part of the shared branch network, they can visit another participating credit union as a “guest member” and complete teller transactions as if they were at their home branch.
For credit unions, shared branching helps justify brick-and-mortar locations in an increasingly digital world. When a guest member completes a transaction in a participating credit union, the branch generates revenue through the network’s interchange.
Members use a variety of methods to find nearby Co-op shared branches and ATMs, such as the online Co-op Credit Union Branch Locator or their own credit union’s website and mobile apps. Services may vary by location and credit union, but shared branch guest members can complete a range of transactions, such as get a copy of their account history, make loan payments, withdraw money, transfer funds between accounts, make deposits, and cash checks.
Co-op shared branching locations have some limitations, though. For instance, credit union members who are not banking at their home branch cannot open or close accounts, apply for loans or credit cards, or change account information and resolve complex account issues. There may be fees for certain transactions, but typically Co-op Shared Branch network institutions provide services to guest members with no or nominal surcharges.
Spirit of Alaska FCU is able to amplify its presence throughout Alaska, the Lower 48, and other countries thanks to shared branching. Rizk says the extended capability lets members continue to choose Spirit of Alaska as their primary financial institution—no matter where they go. “Once a member, always a member at Spirit of Alaska, and we do build that into our mission of offering superior member service,” he says. “We pride ourselves on being very local and member-centric.”
Shared branching is just one of many resources the credit union’s members can use to facilitate a variety of financial transactions, including online banking, mobile banking, live local call center support, 24-hour ATMs, and ITMs during normal business hours.
The network also adds new uses for CU1’s branch locations within the state. “In Alaska, we have a unique and expansive landscape to consider,” Smith says. “And across the industry, we are seeing changes in how people want to interact with their financial institutions through technology.”
President and CEO
Tongass Federal Credit Union
Other financial institutions in Alaska are capitalizing on the Co-op Solutions Shared Branch network to increase their geographic reach—even though they already operate out-of-state locations. Global Credit Union—formerly Alaska USA Federal Credit Union—has seventy-seven branches across Alaska, Washington, Idaho, California, and Arizona, as well as branches on three US military installations in Italy. Nuvision Credit Union, headquartered in Huntington Beach, California, has twenty-six branches in five states: Alaska, California, Washington, Arizona, and Wyoming.
“You don’t often think of the financial services industry as being cooperative, but ‘cooperation among cooperatives’ is actually a shared core principle among credit unions,” Mickel says. “This means that, if by working together we can better serve our members and communities, we will.”
Mickel adds that credit unions are set up to offer products, services, and other resources that enhance the well-being of their members. “It’s not something that people think of when they think of their local credit union—that we have that kind of reach to serve them wherever they are, but we do. The access that the network provides allows us to focus on serving locally but also gives us resources across the country, rivaling big banks,” she says.
Co-op’s network is a great example of the principle of cooperation among cooperatives, according to Smith. “Alaskans want a financial institution that is a reflection of our lifestyle and character, and we want access to be seamless when life takes us Outside,” she explains. “Being part of this cooperative gives members that confidence.”